LOTG – Legends Own The Game

LOTG – Legends Own The Game

Al Serkal – Dubai, 2023

Site Area: 150 sqm
Status: Under construction

Scope: Concept, design, detailing

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The number one collectible store in the MENA region Legends Own The Game offers a truly distinguished and interactive presence that transcends traditional retail experiences.

As you step inside, you’re greeted by curtains inspired by the iconic Christo and Jeanne-Claude, setting the stage for a unique experience. It’s an experimental journey filled with moments of veiling and unveiling, visibility and invisibility, sparking curiosity and discovery. The inner child within visitors awakens through a theatrical atmosphere, complete with a mesmerizing luminous box that changes colors to match various activities like item signings and launches. Above, a sky illustration draws inspiration from James Turrell alluding to the Stadium setting, creating a sense of collective gathering and limitless opportunities.

The store fosters inclusivity, making you feel like you belong to something greater. Messages throughout the displays aim to forge intimate connections with clients, and transaction spaces are strategically designed to attract and retain customers.
The crowning jewel of the store is the vault, covered in red velvet and inspired by the enigmatic world of Twin Peaks, where the focus is on discovery and mystery.